Long Live The Search Engines – Cherryone

If you have a website, we have news for you. The homepage is dead. Long live the search engines!

75% of visitors arrive at a page on your website via search –

“Basically search engines rule the web,” says, the research Guru Dr, Neilson.

What that means for you is that your landing pages need to be beefed up with relevant material not just stuffed with keywords that bring that visitor to your site. Another relevant piece of news is that people browsing the Net are getting more impatient and savvy. They not only know how to navigate their way around, but also know when their time is being wasted. They want to conduct their business and move on. So you need to give them what they want fast by getting stratight to the point. Be it information or transaction, brevity and relevance is the key. Have your offer ready when they arrive and give them the tools to wrap it up, fast. Otherwise not only will they exit your site but will also make sure to steer clear of it even when it pulls up in future SERPS.

Succeeding in the World of Virtual Marketing

Mass marketing can be massive waste when your medium of choice is Virtual.

As a marketer you know that you cannot be everything to everyone. You can however, be everything to someone; which is how you have niche markets. Appealing to the lowest common denominator can backfire as much as hoping for a trickle down effect from the top down.

Even brand Moguls like Coca Cola will create seperate campaigns for different segments of their consumers. The same product with the same positioning is sold to different groups with entirely different message based on what will resonate with them and how they interact with Media.

Same is the case with Email marketing. It might be bulk in the way it is set up, but it does not have to be one mass message sent out to all.The idea is to segment your list based on profiles and customize the message.

Cherryone – What is SEO?

SEO stands for Search Engine Optimization. It is a series of processes of tweaking a website to make it more search engine friendly and show up higher in Search Engine Result Pages, also known as SERP for short.