What is PPC? Well, it stands for Pay-Per-Click. These are online campaigns that you may run with Google, Yahoo!, MSN and other search engines. The three most known services are Google AdWords, Yahoo! Marketing Center and MSN Ad Center. PPC management is alos one of the services offered by Cherryone Web.
Why should we use PPC?
PPC, together with Search Engine Optimization, creat the pillar of any Search Engine Marketing campaign. The most basic reason behind SEM (and internet marketing in general) is to create wealth for your business. This can be accomplished by generating leads or selling products and services online.
The main purpose behind SEO is to drive relevant traffic through the organic listings in Search Engines. PPC on the other hand drives this traffic through the sponsored search results. These are usually the slightly grayed-out results on the right-hand side of the SERP (Search Engine Result Pages).
When engaging in a PPC campaigns, the marketing specialist creates different ads and keywords that will trigger the diplay of given ads. Then, through a process of bidding, the system determines the placement of the ad and the account is charged for every click made to the ad by the internet users (thus the name, Pay-Per-Click).
PPC is a great way to reinforce one’s SEO campaign and get immediate gratification for ones efforts. Where SEO ma take weeks or even months to bring results, PPC can drive traffic instantaneously. PPC can also provide us with valuable data for keyword research. By monitoring keyword and ad performance, we can learn what the internet users are looking for and what works for them, thus we can increase our conversion rate and hit higher ROI.
PPC management is one of the services offered by Cherryone, so if you want to engage in a PPC campaign, Cherryone Web Design may help!
Thanks for reading!
-Cherryone
